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Organic search results drive the majority of website traffic, and studies show that over 50% of website traffic comes from organic search. This means that if your website is not optimized for search engines, you’re missing out on a significant amount of potential traffic.
People trust search engines, and if your website ranks high in search results, it can help build trust and credibility with your target audience. High search engine rankings indicate that your website is a relevant and authoritative source of information.
SEO involves optimizing your website’s structure and content to make it easy for search engines to understand and index your pages. This also improves the user experience by making your website more organized, informative, and user-friendly.
SEO is a cost-effective way to drive traffic to your website. Unlike paid advertising, which requires ongoing investment, SEO can provide long-term results with minimal ongoing costs.
SEO is a highly competitive field, and businesses that invest in SEO can gain a competitive advantage over their competitors. By optimizing your website for search engines, you can attract more traffic and leads, which can lead to increased sales and revenue.
You can attract all the visitors in the world who are genuinely interested in the products that you offer.
Ads make up a large share of SERPs. Organic traffic is any traffic that you don’t have to pay for.
If you get top search engine rankings then you will get more conversions.
You get more brand exposure when you rank on top of the first-page search results.
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
A proper SEO strategy helps you to increase your website’s domain authority and reputation.
Google holds 92.05% of the search engine market share worldwide
75% of users never scroll past the first page of search results
53.3% of all website traffic comes from organic search
Businesses that appear on the first page of search results get 91.5% of Google traffic
The average click-through rate (CTR) for the top organic search result on mobile is 27.7%
70-80% of users ignore paid search results, choosing to only click on organic search results
Websites with a strong backlink profile rank higher on search engine results pages
63% of marketers say generating traffic and leads is their top challenge
88% of local business searches on a mobile device result in either a call or visit to the business within 24 hours
Like any Online marketing strategy, SEO also has advantages and disadvantages. But the only difference is the advantages are more and nullify the effect of disadvantages.